Nordzucker Post 04/2021 - 21 July 2021

Sweet Family is Top Brand 2021

The top brands of 2021 as determined by the Lebensmittelzeitung have been decided and our SweetFamily brand has won, taking first place in the sugar category.

SweetFamily is one of the 100 brands that best fulfilled the strict criteria of the top brand in their respective product group through sustainable brand management. The analysis of around 5,000 product brands is based on the representative consumer panel “GfK ConsumerScan”, which records the purchases of 30,000 households in Germany.

In 2020, SweetFamily was able to attract more than 1.5 million new buyers to the brand. To achieve this, the marketing department optimized both online and social media advertising and made it more target group-specific. Market trends – such as regionality and organic – were picked up more quickly and transfered into successful products, such as the organic jam sugar 3:1 and the organic icing sugar. The promotional offer for the classic 2:1 jam sugar as a one-kilogram pack instead of the conventional 500 gram size also contributed to strengthening our Sweet Family brand.