Nordzucker Post 05/2020 - 8 October 2020

Nordzucker expands organic product range

SweetFamily from Nordzucker is expanding its successful organic range. The new organic icing sugar, like the SweetFamily organic sugar introduced in 2019, is made from 100 percent North German sugar beet and thus combines two consumer requests: certified organic quality and regionality.

The expansion of the product range is the logical response to the growing demand for organic sugar and offers retailers and consumers even more choice on supermarket shelves.

With the use of regional beet sugar, Nordzucker’s SweetFamily brand is a pioneer in the organic icing sugar market. Because so far there was organic icing sugar particularly in the organic specialized trade and on basis of sugar cane, which grows far away overseas and thus brings long transport routes with itself. With the SweetFamily range of organic beet sugar, the consumer has a literally obvious alternative, which is also available in classic food retail.