Nordzucker Post 1/2025 - 23 January 2025

Customer Day Sweden: In dialogue with customers

In mid-November 2024, a two-day Customer Event took place in Sweden. Around 70 customers from various industries, including beverages, bakeries, food and retail, participated and gained valuable insights into market trends, the future of Swedish food production and sustainable sugar production.

Johan Neikell, Managing Director Sweden, and Jonas Hildingh, Head of S&M Sweden, welcomed 70 representatives of our Swedish customers to Malmö on 14 November 2024. Expert presentations highlighted topics such as market trends, Swedish food production, export opportunities and beet cultivation. The following day, customers visited our plant in Örtofta for a tour and to see sugar production and our sustainability projects first hand.

“The Customer Day in Sweden provided an excellent opportunity to gain valuable insights. The presentations and discussions showed how important innovation and sustainability are for the future of food production,” said Johan Neikell.

Nordzucker’s Sales & Marketing team organizes regular customer days, as personal interaction helps us to better understand customer needs and expectations. These events not only strengthen customer loyalty, but also provide an opportunity to present our sustainability projects.